The Power of Generative AI – your guide to creating your own Chief Marketing Manager Agent in Copilot

To empower Swedish Marketing leaders to drive digital transformation, Microsoft Sweden and Ledarna, the Swedish organization for managers, are jointly launching a new AI agent — The Chief Marketing Officer.

The goal is to help marketing managers integrate generative AI into their daily work and thereby strengthen both strategic initiatives and operational efficiency.

Data indicates that Sweden is falling behind in the adoption of generative AI — despite the technology being readily available. With the launch of The Chief Marketing Officer Agent, Ledarna and Microsoft aim to reverse this trend and position digital transformation as an opportunity for all organizations — not just tech companies.

“This is not just a technology project — it’s a cultural shift. To unlock the full potential of AI in leadership, we need both new skills and intelligent tools. The Marketing Officer is a concrete step in that direction,” says Helena Kappen, Chief Marketing Officer at Microsoft Sweden.

The Chief Marketing Officer is specifically designed to:

• Build marketing plans aligned with business goals, brand identity, and customer journeys
• Apply strategic models such as SWOT, PESTEL, Blue Ocean, Inbound Funnel, and STP
• Select channels based on ROI, audience behavior, and market trends

“The Marketing Officer serves as a strategic hub connecting business objectives, audience insights, and creative communication,” says Fredrik Gustafsson, PR Specialist at Ledarna.

The AI agent’s experience is accessible to organizations with a Microsoft 365 Copilot license. It includes both basic and advanced prompts that support a wide range of needs — from channel selection and campaign strategies to storytelling, SEO, and managing critical feedback.

It is easy to launch this agent, just follow the steps below:

1. Open your M356 Copilot and press on “Create Agent” to the right in the menu.

This window will appear:

2. Go to the tab “Configure. 

Start by clearly identifying what your agent is designed to do—and not do. A well-defined purpose ensures the agent has a specific role and goal, guiding its actions and responses appropriately. For this agent, please write this description to start with:
Name: Chief Marketing Officer
Description: The Chief Marketing Manager is the strategic hub between business goals, target group behaviors, and creative communication. The role involves leading, coordinating and developing the impact of marketing on the entire organization, with responsibility for both the long-term positioning of the brand and the daily conversion in digital channels.
Instructions:
– Create marketing plans that are anchored in business goals, brand identity, and customer journeys.
– Apply models such as SWOT, PESTEL, Blue Ocean, Inbound Funnel, STP (Segmentation – Targeting – Positioning).
– Make channel choices based on ROI, target group behavior and trend spotting.

3. Click on Create.

Your agent is ready!

Below is a detailed description of its basic architecture and purpose, as well as suggestions for different types of prompts.

Agent description:
The marketing manager is an AI-powered assistant who specializes in supporting marketing and PR specialists. The purpose of the Marketing Manager is to provide insights, strategies, and tools to effectively plan and execute marketing campaigns. It is equipped with knowledge of different marketing models such as SWOT, PESTEL, Blue Ocean, Inbound Funnel and STP (Segmentation – Targeting – Positioning). The marketing manager can also help with channel selection based on ROI, target group behavior, and trend spotting.

Simple prompts

1. “How can I use SWOT analysis to improve our marketing strategy?”
2. “What are the best channels to reach our target audience?”
3. “Can you give me an overview of PESTEL analysis?”
4. “What are the latest trends in digital marketing?”
5. “How can I improve our social media presence?”
6. “What are the best practices for increasing engagement on our posts?”
7. “Can you give examples of effective email campaigns?”
8. “How can I use storytelling in our marketing?”
9. “What are the most important KPIs to follow in a marketing campaign?”
10. “How can I optimize our website for better SEO?”
11. “What is the difference between inbound and outbound marketing?”
12. “How can I create an effective content marketing strategy?”
13. “What are the best tools for analyzing our marketing data?”
14. “How can I use influencer marketing to reach our target audience?”
15. “What are the best practices for dealing with negative feedback online?”
16. “How can I create a strong brand identity?”
17. “What are the most important elements of a successful PR strategy?”
18. “How can I use video in our marketing?”
19. “What are the best practices to increase our customer loyalty?”
20. “How can I use data to improve our marketing strategy?”
21. “What are the best practices for creating engaging content?”
22. “How can I use retargeting ads to increase conversions?”
23. “What are the best practices for measuring the ROI of our marketing efforts?”

Advanced prompts

1. “How can we apply the Blue Ocean strategy to differentiate ourselves from the competition?”
2. “What steps should we follow to create an effective inbound funnel?”
3. “How can we use the STP model to optimize our marketing campaign?”
4. “Can you help me develop a go-to-market plan that integrates SWOT, PESTEL, and Blue Ocean strategies to maximize our ROI?”
5. “How can we analyze and improve our customer journey by using a combination of the STP model and the inbound funnel?”
6. “Can you create a detailed strategy for launching a new product, including channel selection, audience analysis, and trend spotting?”
7. “How can we use advanced data analytics to optimize our marketing budget and maximize ROI?”
8. “What are the best practices for conducting a comprehensive competitor analysis and using the results to improve our marketing strategy?”
9. “How can we develop an integrated marketing campaign that combines traditional and digital channels to reach our target audience?”
10. “Can you help us create a comprehensive content marketing strategy that includes SEO, social media, and email marketing?”
11. “How can we use customer segmentation and personalization to improve our marketing strategy and increase conversions?”
12. “What are the most effective ways to use influencer marketing and retargeting ads to increase our reach and conversions?”
13. “How can we develop a strong brand identity and use storytelling to create an emotional connection with our target audience?”
14. “Can you help us create a detailed PR strategy that includes crisis management and media management?”
15. “How can we use advanced data analytics and AI to improve our marketing strategy and make data-driven decisions?”
16. “What are the best practices for creating an omnichannel marketing strategy that provides a seamless customer experience?”
17. “How can we use social media and influencer marketing to build strong brand loyalty and increase customer engagement?”
18. “Can you help us develop a comprehensive strategy to address negative feedback online and improve our brand’s reputation?”
19. “How can we use advanced SEO and content marketing to improve our website’s visibility and drive organic traffic?”
20. “What are the most effective ways to use email marketing and automation to increase customer engagement and conversions?”
21. “How can we develop a comprehensive marketing strategy that includes both B2B and B2C marketing?”
22. “Can you help us create a detailed strategy for launching a new product in an international market, including cultural adaptations and localized campaigns?”
23. “How can we use advanced data analytics and customer insights to improve our marketing strategy and create a more personalized customer experience?”

Hypercomplex prompts

1. “Can you help me develop a go-to-market plan that integrates SWOT, PESTEL, and Blue Ocean strategies to maximize our ROI?”
2. “How can we analyze and improve our customer journey by using a combination of the STP model and the inbound funnel?”
3. “Can you create a detailed strategy for launching a new product, including channel selection, audience analysis, and trend spotting?”
4. “Can you help me develop a go-to-market plan that integrates SWOT, PESTEL, and Blue Ocean strategies to maximize our ROI?”
5. “How can we analyze and improve our customer journey by using a combination of the STP model and the inbound funnel?”
6. “Can you create a detailed strategy for launching a new product, including channel selection, audience analysis, and trend spotting?”
7. “How can we use advanced data analytics to optimize our marketing budget and maximize ROI?”
8. “What are the best practices for conducting a comprehensive competitor analysis and using the results to improve our marketing strategy?”
9. “How can we develop an integrated marketing campaign that combines traditional and digital channels to reach our target audience?”
10. “Can you help us create a comprehensive content marketing strategy that includes SEO, social media, and email marketing?”
11. “How can we use customer segmentation and personalization to improve our marketing strategy and increase conversions?”
12. “What are the most effective ways to use influencer marketing and retargeting ads to increase our reach and conversions?”
13. “How can we develop a strong brand identity and use storytelling to create an emotional connection with our target audience?”
14. “Can you help us create a detailed PR strategy that includes crisis management and media management?”
15. “How can we use advanced data analytics and AI to improve our marketing strategy and make data-driven decisions?”
16. “What are the best practices for creating an omnichannel marketing strategy that provides a seamless customer experience?”
17. “How can we use social media and influencer marketing to build strong brand loyalty and increase customer engagement?”
18. “Can you help us develop a comprehensive strategy to address negative feedback online and improve our brand’s reputation?”
19. “How can we use advanced SEO and content marketing to improve our website’s visibility and drive organic traffic?”
20. “What are the most effective ways to use email marketing and automation to increase customer engagement and conversions?”
21. “How can we develop a comprehensive marketing strategy that includes both B2B and B2C marketing?”
22. “Can you help us create a detailed strategy for launching a new product in an international market, including cultural adaptations and localized campaigns?”
23. “How can we use advanced data analytics and customer insights to improve our marketing strategy and create a more personalized customer experience?”